The framework is easy to use and highly transferable and so this book will be both helpful and interesting to a wide variety of individuals. The dragonfly effect shows how any individual or organization can turn their passion for reaching out to the world into a concrete set of actions. The dragonfly effect workbook proves that you dont need money or power to inspire seismic change. Andy smith and jennifer aaker, coauthors of the dragonfly effect introduce themselves and their book on quick, powerful and effective ways to use social media to drive social change. Access a free summary of the dragonfly effect, by jennifer aaker and andy smith and 20,000 other business, leadership and nonfiction books on getabstract.
Quick, effective, and powerful ways to use social media to drive social change. Quick, effective, and powerful ways to use social media to drive social change by jennifer aaker, andy smith, carlye adler with, chip heath foreword by jennifer aaker audio mp3 on cd mp3 on cd unabridged. The dragonfly effect shows that you dont need money or power to inspire seismic change. Named for the only insect able to move in any direction when its four wings are working in concert, the dragonfly effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. Jennifer aaker and andy smith show how to harness the power of contemporary. The dragonfly effect by jennifer aaker, andy smith with carlye adler. The dragonfly effect audiobook by jennifer aaker, andy. Actionable use tactical micro goals to achieve longterm macro goals. Many books teach the mechanics of using facebook, twitter, and youtube to compete in business. Jennifer aaker stanford graduate school of business.
Daniel rose is a 15yearold high school student in the bay area. Reveals the four wings of the dragonfly effect and how they work together to produce colossal results. Here youll explore thoughtprovoking exercises to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. Jennifer aaker born 15 january 1967, california is an american social psychologist, author, and general atlantic professor of marketing at the stanford graduate school of business. Proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook, twitter, and youtube to. A social psychologist, jennifer aaker is the general atlantic professor of marketing at stanford universitys graduate school of business. But no book addresses how to harness the incredible power of social media to make a difference. Quick, effective, and powerful ways to use social media to drive social change by jennifer aaker and andy smith has been sitting on my reading shelf for over nine years. Jennifer aaker and andy smith are clear that their goal in writing the dragonfly effect was to help the reader harness social technology to meet their goals. Workbooks often supplement the ideas and tools found in best selling books. Andy smith is a seasoned technology marketing executive, and aaker s husband. The dragonfly effect here are proven strategies for harnessing the power of social media to drive social change. The dragonfly effect shows how anyindividual or organization can turn their passion for reaching out to the world intoa concrete set of actions. Quick, effective, and powerful ways to use social media to drive social change by jennifer aaker.
A social psychologist and marketer, jennifer aaker is the general atlantic professor of marketing at. The dragonfly effect by jennifer aaker, 9781491581933, available at book depository with free delivery worldwide. Josseybass also publishes its books in a variety of electronic formats. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. But no book addresses how to harness the incredible power of social media to make a. Aaker coauthored the awardwinning book, the dragonfly effect which has been translated into over 10 languages. The dragonfly effect summary dragonflies are the only insects on this planet that can move in any direction they want when their four wings work.
Best known for her research on time, money, and happiness, aaker also focuses on. If youre looking to start a campaign or movement this book. The dragonfly effect proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook, twitter, and youtube to compete in business. Empathize with your audience to develop points of view pov. With energy, focus, and a good wireless connection, anything is possible. Jennifer aaker is the author of the dragonfly effect 3. Aaker also coauthored the awardwinning book, the dragonfly effect. Books go search best sellers gift ideas new releases deals store. The dragonfly effect is a guide for how individuals, organizations, and companies can use social media to propel social change. Driving social change through social media by jennifer aaker and andy smith by walter lim, blogcritics. Proven strategies for harnessing the power of social media to drive social change many books teach the mechanics of using facebook, twitter, and youtube to compete in business.
The book dragonfly effect starts with a poignant story about an indian grad student at stanford and the effort taken by his friends to locate bone. Quick, effective, and powerful ways to use social media to drive social change, and dragonfly effect workbook bw. Jennifer aaker books list of books by author jennifer aaker. The book starts with identifying the four wings to start the dragonfly effect. A social psychologist and marketer, jennifer aaker is the general atlantic professor of marketing at stanford universitys graduate school of business. The dragonfly effect has introduced and demonstrated the use of a truly amazing framework for creating a movement. Buy jennifer aaker ebooks to read online or download in pdf or epub on your pc, tablet or mobile device. Jennifer aaker teaches at stanford universitys graduate school of business andy smith is an author, startup advisor and marketing specialist carlye adler is a writer and a journalist whose articles have appeared in various magazines. Jessica jackley, founder of kiva and profounder the dragonfly effect shows how social technology, openness, and empathy can come together to change the world. User needs to users needs because surprising insight.
The dragonfly effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Some content that appears in print may not be available in electronic books. See all books authored by jennifer aaker, including the dragonfly effect. The dragonfly effect shows you how to tap social media and consumer psychological. Quick, effective, and powerful ways to use social media to drive social change aaker, jennifer, smith, andy, adler. Publishers weekly jul 26, 2010 marketing gurus and married couple aaker and smith turn aaker s popular class at the stanford graduate school of business into a handbook on using the power and popularity of social media to do good in the world. Coauthors and husband and wife, jennifer aaker and andy smith live in lafayette, california with their two little dudes and a princess.
I dont have a good reason why i did not read it before now. Marketing gurus and married couple aaker and smith turn aakers popular class at the. The dragonfly effect, by aaker, jennifer 2010 hardcover. Jennifer aaker and andy smith show how individuals, armed with only an. Jessica jackley, founder, kiva and profounder the dragonfly effect shows how social technology, openness, and empathy cancome together to. The dragonfly effect free summary by jennifer aaker and. This stanford gsb fall reunionalumni weekend faculty presentation was recorded on october 27, 2017. While the use of animalthemed literary devices to make business points could be worn out after penguins, mice, beavers and hedgehogs. The dragonfly effect ebook by jennifer aaker, andy smith.
165 960 763 615 116 284 1030 1115 664 74 649 976 1486 1142 204 1547 335 1167 118 743 149 367 149 421 41 122 626 1020 1398 1524 1448 683 433 1414 989 856 1175 136 1019 727 238 1029 471 1375 1489 720 242